Strategic Research

Drive retail strategies with an integrated view of the marketplace. As financial industry dynamics grow more complex, understanding what is driving trends – and where they are headed – is vital. By digging deep into industry issues, new opportunities, consumer preferences and other important factors, BAI brings all these views into perspective.

We conduct strategic research using U.S. consumer household data that meet specific criteria determined by the study’s focus. We supplement consumer views with national surveys of senior bankers, industry experts and study sponsors. Periodic updates give financial institutions critical, timely analysis to take advantage of changes in the marketplace.

BAI Consumer Market Pulse
02/2011
On the demand side, the recession, chronic unemployment and volatile capital markets have contributed to the recent upheaval in retail banking. On the supply side, banks wrestle with extreme cost pressures and the resulting impact on innovation and profitability. BAI Consumer Market Pulse provides financial institutions with frequent access to essential insights, intelligence and guidance needed to address mounting challenges on changing market conditions.
BAI Solutions Demand Pulse
12/2010
BAI Solutions Demand Pulse for Solutions Providers is an an objective, quarterly analysis of evolving bank demand for solutions and implementation priorities in retail banking.  This subscription-based research program is designed to help inform solutions providers on bank priorities and demand for services.
BAI Retirement Study
09/2009
BAI Research and Mercatus explored the influential retirement market in the 2007 ground-breaking study, Competing in the Retirement-Dominated Future, and revealed startling risks and opportunities for banks. The national study dictates that banks require a well-defined strategy, not only to capture these crucial retirement assets, but to retain and grow traditional transaction, credit and investment share
BAI/Hitachi Study of Consumer Payment Preferences
10/2009
This is the definitive guide to how consumers pay in different venues, why, and how their payment habits are likely to evolve going forward. This syndicated consumer research study will analyze the continuing shift from paper to electronic payments. With a sound fact base of primary data, the 2010 Study will provide insights to enable organizations throughout the payments system to create more effective and targeted marketing and operational strategies.

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