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In their drive to capture mass affluent assets, bank investment professionals should leverage ‘retirement’ as the primary theme.
Now more than ever, the American people are eager to take an active role in their own retirement plans. Congress and the administration can take practical steps to help Americans save more for their retirement.
Market turmoil and a flight to safety give banks the opening to build retirement market share.
The Key for Banks: Leveraging their Incumbency Relationship Advantage
Banks will need to overcome weaknesses in brand image and marketing in order to capture more assets from retiring baby boomers.