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By providing global connectivity at unparalleled speed, social networks have unleashed the power of customers to make a difference.
Social media strategies can enhance the bottom line if such efforts are aligned with key business objectives.
One way or another, 2012 is going to be about change in the banking industry and bank marketers need to be ahead of that curve.
If banks are serious about becoming the primary financial institution for customer deposits, loans and investments, they need to offer more perks in return for more business.
The digitization of banking, via apps and APIs, will lead to mass personalization.
Singapore’s OCBC Bank reaches out to Generation Y with a youth-oriented branch and marketing message.