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With 18% of their branches in failing condition, U.S. banks face some grim choices in 2012. There are opportunities, however, to avert closures 'at total loss.'
Achieving success in the branch sales channel requires proactive branch managers who are themselves effective at direct sales.
An analytical framework for determining branch profitability is required as bankers approach the difficult task of deciding whether to close unprofitable or marginal branches.
To make their in-store branches serve strategic goals, banks need to manage them differently than stand-alone offices.
Extraco Banks’ James Geeslin, the BAI Maverick Banker of the Year, explains how to get branch transformation done.
As banks experiment with many different aspects of branch transformation, they should view the process as a journey rather than a destination.